![]() In addition to conversions or revenue, a bid strategy can set bids to achieve clicks or a specified ad (keyword) position. ![]() Instead you can specify a performance benchmark (conversions, revenue, CPA or ROAS) in the budget plan.īid strategies include more performance options for which you can specify target amounts. The letter lets you identify a budget strategy in bid strategy reports.Īutomatically optimize campaign budgets and allocations to maximize goalĪ bid strategy will set or recommend device bid adjustments (for mobile, tablet, and desktop), location target, and remarketing targets. Select a week, month, or year in a budget plan.Ī budget bid strategy's name matches the name of the budget group, with the addition of the Greek letter Δ. Set time frame for the bid strategy to operate If a conversion goal is selected, the budget bid strategy uses the budget plan’s conversion goal and attribution model. Optimize using a conversion goal or a clicks goal That is, you can create a bid strategy and not apply it to a campaign.) (You can also create a bid strategy and then not use it. You can set up a Search Ads 360 bid strategy and apply it to individual campaigns. Search Ads 360 bid strategies stand alone. Learn more about budget bid strategy settings. One budget bid strategy is created for a budget group, even if each plan for the group includes a different goal and different budget strategy settings.Ī budget strategy is automatically enabled in a plan only if it was used in the previous plan. FeatureĪ budget strategy is an optionally enabled component of a budget plan that you can turn on or off before or during a plan. Here’s a list of the similarities and differences. The primary differences are that a budget strategy optimizes a budget by allocating spend and changing bids, and can only be configured as part of a budget plan.Ī Search Ads 360 bid strategy doesn’t manage budgets and can optionally set the default bids. Note that we don't recommend manually setting a budget or bids when a budget bid strategy is managing spend in a plan. For example, if you set a different daily budget for a campaign using the Google Ads user interface, the change is ignored. ![]() Manually set campaign budgets and manually set bids for biddable items override a budget bid strategy for 24 hours.Ī budget can be overridden only in the Search Ads 360 user interface. ![]()
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